The range of media available to you has expanded enormously as information technology and the Internet has developed and grown. But as the choices have expanded, it has become harder to choose how to get your message out there.
This is where Creative Media can help you. Paddy is interested in and works with many forms of media and technologies and can suggest ways of communicating using any or all of them. His contacts with experts and specialists in many fields mean that just about anything is possible…
Paddy designs sites that contain the right content and look attractive, but that also work in older browsers, download quickly and can be viewed on phones and tablets.
He can use responsive techniques to make your site look attractive on large and small screens, and be accessible to people with disabilities.
He can link your site to a database or to social media and build tools to make updates and complex features quick and easy to do.
Copy is there for a purpose, not to fill a space. Make your message clear and quick. Don’t waste your audience’s time or confuse them. When text is on a web site, most people find it harder to read than printed text, so it’s even more important for it to be written well.
Paddy has written reports, posters, slogans, articles, reviews, editorials, poetry, song lyrics… His communication is inspired by Quaker ideas of “plain speech” and the “SMOG” readability test. Copy that is riddled with flowery phrases, long sentences and jargon is not going to get your message across.
All the copy on this site is written by Paddy, so if you like what you see…
Paddy has been taking pictures since the early 1980s and his repertoire includes weddings, gigs, portraits, pets, product photography, abstracts, nature and landscape photography. He uses digital SLRs with good lenses, so pictures are of a high quality. He has been using Photoshop for many years, digitally “repairing” scans of damaged pictures and making digital photographs look their best.
Paddy’s illustrations tend toward the cartoonish, but he’s always willing to have a go at something different. His abilities in Photoshop and other image software offer a lot of versatility with mixing scanned and photographed images with typography and computer effects.
Paddy’s interest in design began in DTP and graphics. He has designed logos, newsheets, magazines and prepared photographs for printing.
He brings his enthusiasm for branding, message and elegant copy into the mix to ensure your printed materials do what they’re meant to.
Paddy has filmed and edited short films, interviews and talks, music videos and more, both with single cameras and multi-camera setups. He works with Final Cut Pro and Premiere Pro to create films for DVD or for online delivery. His extensive experience in audio and recording means that the soundtrack of film is given the importance it deserves: good video with bad sound can be worse than no video at all. He can also add some digital effects magic.
Paddy has been a musician all his life, playing strings, woodwind, guitar and keyboard. He has been working with music technology since the late 1980s and has wide experience of writing music, and recording/editing sound. He can advise on scripting for podcasts, create original electronic and acoustic music and record live/studio music and voice-overs.
Paddy is famous for novel and innovative ideas - a fascination with language and wordplay combined with an obsession for efficiency and preservation of natural resources lead to novel, innovative but effective ideas, rather than following trends.
Paddy is experienced in web design, desktop publishing, photography and video, image retouching, sound recording and editing and event planning. He also has experience of a wide range of computer technology and software. He’s happy to share his knowledge in a workshop setting, and can create learning materials and documentation.
Paddy concentrates on getting the sound right with a minimum of fuss, so you can concentrate on the performance. His two 450W cabs can provide good sound in small or medium venues, mics and stands are provided, and monitoring and vocal effects are available.
Creative Media is based in Bishopston, Bristol, UK. Contact Paddy via email: firstname.lastname@example.org.